A music video that shows the band or artist performing live in front of multiple people or at a concert, etc. Which is beneficial because a lot of people are unable to see the band or artist in person so this is as close as they can get. One example of this is Superheros by The Script, the live performance is continuous throughout the song.We can see this is a live performance because the band are playing with their instruments in front of a large crowd.
Narrative and Interpretive.
A music video that Tells a story that links to the style, lyrics or melody of the song, it doesn't have to be literal but it has to have some resemblance. Jamie Lawson's Wasn't expecting that is a good example because It shows the story that the lyrics are telling but it shows it backwards.
Surrealist/Absurdist.
A surreal music video is one that has impossibilities and is unconventional, it doesn't have to share any similarities with the lyrics of the song.My example is Radioactive by Imagine Dragons, it shows an underground fight club for teddy bears that have been locked up and forced to fight or for challengers to use their teddies to fight for money.
Impressionist.
An impressionist music video is one that portrays the way the band or artist feels and/or sees the world rather than using the lyrics alone, however the lyrics and the video are not necessarily connected, these videos are seen as more artistic. My example of an impressionist music video is Scar by Lucy Rose, the song is about her struggling to decide if she should have a relationship while the video is of her doing fun things and being sad about it.
Intertextual.
This is when a music video references other media, this can be done in several ways, a parody would take all of the main aspects of the original music video and mock them. Synergy is when the video references an event from the news or other media, etc.
This is an example of a song that has elements of synergy and parody in it.
These two images show synergy.
Animation.
The video must have some animated effect in it.
My example of animation is the JCB song, you can see why
Lip-sync.
Lip syncing is when you mouth/mime the song, some bands/artists mime their own songs in their music video because it allows them to merge the music and the video without having to perform the song multiple times.
One example of this is Rude by MAGIC! at 0:37 a character other than the artists is lip syncing.
Editing.
Editing can make a lot of interesting music videos, because with the power of editing you can make the impossible appear to happen, it is helpful in lots of ways, you could slow down time, make people appear in locations that would be difficult to get to like space.
My example for editing is Somewhere over the Rainbow by Israel "IZ" because it is full of green-screen, slow motion and video over stills.
Cut to the beat.
Cutting to the beat is just as it sounds, the music video is edited in such a way that the changing of shots matches the beat of the music.
In the video of Believer by Imagine Dragons this type of edit is present throughout the entire video
Post production effects.
Post production effects are the effects that have been added in editing rather than while filming like a smoke machine or flashing lights.
The PPE in this music video, Seven nation army by The White Stripes is when the band are "growing" towards the viewer with the next band member growing, this loops as though trying to create an illusion..
Split-screen.
As it says in the name, split-screen is when the screen splits to show multiple different shots, the example I have used called "France" has the same actions and characters but in two different locations and they somewhat overlay with each other which I think is very creative.
Chroma key.
Chroma key is more commonly known as green-screen, where you edit the background to make it look like the characters or object in the foreground are in strange places.
In Earthquake by Labrinth they edit the background to make it look like the area is shifting and moving around.
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